Facial Skincare Guide

November 7, 2016

This guide will take you through some of the key facial skincare areas and what you should be doing to keep your skin looking its best.


A vital, integral part of any good male grooming regime.

A good quality face cleanser is the foundation of any good skincare routine. Cleanse properly and you set your skin up for the rest of your routine – and for the rest of the day. Formulated with glycerin they’re effective but gentle on the skin, are often pH balanced to protect its protective ‘acid mantle’ and won’t leave your face dry, tight and itchy. 

How to use: Mix with a little water in the palm of your hands and massage into skin twice daily, morning and night.


Use twice weekly for fresher, younger-looking skin.

Nothing improves the look and feel of your skin quite as effectively as a good-quality face scrub. Skin renews itself every 28 days or so but the tiny exfoliating particles in scrubs accelerate this process, removing dead skin cells and revealing the fresher, younger-looking ones that lie beneath. Since dead cells can also block pores face scrubs are also essential for preventing spots and blackheads too.

How to use: Mix the face scrub with a little water between your palms and massage into skin using gentle circular motions, avoiding the delicate skin around the eyes. Use twice weekly.


Moisturising is probably the most important step you can take to look after your skin.

Along with proper cleansing and sun protection, moisturising is probably the most important step you can take to look after your skin. Not only do moisturisers help ‘plump up’ skin, making it look healthier and more youthful, they also help replace any moisture lost to dehydration, air-conditioning and central heating. This is important because dry skin tends to be more susceptible to premature ageing – and wrinkles. For optimum hydration choose the right moisturiser for you particular skin-type (as well as ones for normal skin there are specially-formulated ones for those whose skin is sensitive or oily) and if you’re particularly concerned about wrinkles opt for one with a built-in sunscreen to guard against the ageing affects of the sun’s rays.

How to use: After moisturising skin should stay hydrated for 6-12 hours so apply twice daily, ideally when skin is still slightly damp from cleansing. Apply more if required, especially if you’re showering at the gym.


For a deep down clean and drawing out excess oil.

A clay mask happens to be a one of the most useful skin savers a man can have. Not only are masks perfect for giving skin a deep-down clean, clay-based ones are also great at drawing out excess oil and grime, making them a must have for men with spot-prone skin. They are easy to use, are on and off your face in 10 minutes flat and is actually a very relaxing process.

How to use: Apply over the face to damp skin once a week, avoiding the delicate eye area. Leave for the stated time and rise off with plenty of warm water.


Guard against dark circles, fine lines and wrinkles.

With some of the most delicate skin on the entire body, it’s little wonder the area around the eyes is so susceptible to dark circles, fine lines and wrinkles. Late nights, low humidity and lock-ins certainly don’t help matters either. The solution is a good quality eye cream or gel. These are specially-formulated to treat delicate skin and are potent weapons to have in your grooming armoury.

How to use: Gently tap a tiny amount of cream (about the size of a grain of rice) around the outer socket of your eye, using the tip of your ring finger. Don’t rub or you’ll damage the delicate skin around the eye. Use once in the morning and again at night if required.


Turbo-charge your grooming routine.

If you really want to turbo-charge your grooming routine then you should definitely invest in a serum. The ‘smart-bombs’ of skincare they’re highly concentrated skin-savers that often contain potent antioxidants and other high-tech ingredients designed to penetrate the skin more deeply than an ordinary moisturiser.

A variety of serums are available – from ones that help firm and tone skin to ones that boost moisture levels or brighten and even out skin tone. Simply chose the one that fits your needs.

How to use: Apply a tiny amount of the serum (a few drops is usually all you need) to your fingertips and massage into clean skin.


  • Always use running water when you wash. If you fill the basin and wash from that you’ll just be putting dirty water back onto your face.
  • Face scrubs are also great for preventing and freeing ingrown hairs. Simply massage into the whole beard area, including the neck.
  • Don’t forget to re-apply your moisturiser last thing at night. Studies have shown that skin repairs itself best at night and creams are better absorbed when skin is warm.
  • For the best results exfoliate with a face scrub before you apply a face mask. Otherwise you’ll just be applying it to dead skin cells, reducing its effectiveness.
  • If eyebags are a bigger concern than wrinkles or dark circles use an eye gel instead – they’re better at reducing puffiness. Chill both creams and gels in the fridge for extra effectiveness and to make them more refreshing.
  • Always apply serums before applying your moisturiser and wait a few minutes to allow it to be absorbed before moisturising.

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